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Exploring the era of the tag

December 9, 2010

Exploring the Era of the Tag
Social media design to enhance bottom-up information practices

Dr. Matteo Ciastellardi
IN3 Visiting Fellow

Tuesday Dec 14th, at 10.30h
IN3, Mediatic Building (W. Mitchell Room)
Open University of Catalonia
Roc Boronat, 117 (near Glories)

The explosion of social software sparked off the era of participatory Internet, mash-up and “tagging”, understood as the phenomenon able to broadly involve users in the configuration of information processes. The “Era of the Tag” (de Kerckhove, 2010) enables participants to actively reflect, publish and share their experiences (gaining awareness of and monitoring other individuals, communities and networks), publicly store and maintain their artifacts and personally retrieve information that has been socially gathered online (O’Reilly, 2005; Constantinides & Fountain, 2008).

In that scenario new practices and different tools offer a more flexible and dynamic attitude to information management, not only reshaping the approachto knowledge (semantic web, ontologies, folksonomies, etc.), but also proposing – based on early definitions of “first” and “second” orality (Ong, 1982) – a “third” orality pattern that belongs to the cross-fertilized experience between social and traditional media.

Based on these premises, the seminar will analyse the Era of the Tag from the point of view of social media design, focusing on the aspects that are able to favour bottom-up information practices and to transform users into the essential maintainers of a connected knowledge architecture in any Web X.0 environment.

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